Ashley Crossland, a talented graphic designer hailing from Cardigan, Ceredigion, has experienced a significant breakthrough in his artistic career, thanks to the extraordinary sale of his collection of digital artwork, earning him nearly £500,000 in the prominent cryptocurrency Cardano ADA. This remarkable achievement has quickly established him as one of Wales’ most commercially successful artists.
Showcasing his exceptional creativity, Crossland created a collection titled “Stag Alliance,” featuring anthropomorphized deer, consisting of 7,500 distinct digital artworks, each of which was sold as a non-fungible token (NFT). During the two-day general sale held in late March, individual pieces from the collection were subsequently resold, commanding prices as high as £6,500 in Cardano ADA equivalent.
The explosive rise of NFTs has captivated both digital artists and collectors, and the astounding success of Crossland’s collection exemplifies the immense impact NFTs can have on the creative industry, marking a turning point in the history of art.
“NFT technology is often misunderstood, but as our lives become more digitally immersed, the desire to own unique digital art is growing. It’s an exciting realm to create art and digital experiences in,” expressed Ashley Crossland, the artist and co-founder.
With an extensive following of passionate supporters worldwide who revel in collecting digital art and immersing themselves in captivating narratives, Crossland, alongside childhood friend Jameel Sandham, who serves as a co-founder, aspires to create a fantasy world called the Elderworld, which millions can enjoy. This envisioned world will encompass art, literature, and interactive web experiences.
“We aim to build on this momentum and create a fantasy world that rivals the best-known ones out there. The NFTs will grant collectors access to our interactive web experiences, making them more dynamic than physical art,” stated Jameel Sandham, the author and co-founder.
NFTs, known as non-fungible tokens, act as unique certificates of ownership for digital assets like artwork and collectibles. Utilising blockchain technology, NFTs guarantee the distinctiveness of these digital items and prevent duplication. They also enable creators to attach special rules, such as earning royalties from future sales, providing artists with a means to monetiae their work.
Ashley Crossland’s extraordinary success in the NFT market showcases the immense potential for artists to thrive in the digital realm, revolutionising the way art is created, collected, and appreciated. As the NFT landscape continues to evolve, it holds the promise of reshaping the art industry and empowering artists to reach new heights of recognition and financial success.