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Tuesday, May 28, 2024

Jack Mason says now is the right time to start your new side hustle

Whether you’re thinking about starting your new side hustle or already on the entrepreneur path, you’ll know that achieving success is exciting and challenging.  

We caught up with Jack Mason, Group CEO of Inc & Co, who shares his expertise and thoughts on where to start when thinking about getting a foothold in the world of entrepreneurship.   

The Foundation of Entrepreneurship  

A clear, actionable business plan is at the heart of any successful venture. It’s not just about having an idea; it’s about meticulously planning how to bring it to life. A comprehensive business plan is a roadmap detailing your business model, market analysis, operational strategy, and financial projections. This document is crucial not only for guiding your steps but also for attracting investors and securing grants.  

Professionalism and Perception  

Making that initial impact can be tough, and how you are perceived can significantly impact your success. Professionalism isn’t just about personal conduct; it extends to every aspect of your business.   

If you’re starting something new, options such as a virtual office might be worth considering boosting your profile while keeping costs down. incspaces is one example of a serviced office provider that has recently launched Infinity Office, which is aimed at start-ups to offer the virtual office address and allow you to use the physical office space, building your community and portraying the perfect image.  

Funding Your Dream  

Securing funding is a critical step for any start-up. Beyond personal savings and loans from family or friends, numerous grants are available to support new businesses, such as the ones seen here on gov.uk 

Research is key. Identify grants that align with your industry, mission, and size. Crafting a compelling application is crucial; your business plan, market analysis, and financial projections will all help demonstrate your venture’s potential to grant committees.  

Remember, though, a lot of successful start-ups have little to no money in the beginning, and the key is learning to budget on a shoestring if external funding isn’t possible 

Streamlining for Success  

Efficiency isn’t just about cutting costs; it’s about optimising operations to focus on your core competencies. Technology is crucial here, from cloud computing services that facilitate remote work to CRM systems that streamline customer interactions. For start-ups, where resources are often limited, maximising productivity while minimising expenditure is essential.  

We now live in a world surrounded by AI, with its capabilities expanding daily. As a small business, you should investigate ways this cutting-edge technology can further your business operations, especially in the early days. 

The Importance of Research  

Understanding your market cannot be overstated. Comprehensive market research provides insights into your target audience, competitive landscape, and industry trends. This knowledge informs your business strategy, helping you to tailor your offerings, identify opportunities, and anticipate challenges.  

When starting, this research will also ensure you don’t waste your time in the wrong areas, costing you valuable money elsewhere.  

The Entrepreneurial Spirit  

Embarking on an entrepreneurial journey requires courage, resilience, and a willingness to learn. It’s a path fraught with challenges but also filled with opportunities. Your biggest asset during this time will be yourself, and what you’re willing to put in will reflect what you get back.  

If you’d like to reach out for more advice, please contact Jack directly by emailing [email protected] 



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