21.8 C
Cheshire
Tuesday, May 28, 2024

Made With Intent Attracts £1.5m Funding to Revolutionise eCommerce with Customer-Centric Platform

Made With Intent has recently completed a £1.5 million funding round to advance the development of their groundbreaking segmentation platform, focusing on placing customer intent at the core of eCommerce interactions. The funding initiative was led by Mercuri, supported by Portfolio Ventures and Haatch, enhancing the company’s capabilities in product, marketing, and partnerships.

David Mannheim, the visionary behind Made With Intent, after 15 years in the eCommerce industry, identified a pivotal shortcoming in prevailing retail strategies. He shared his insight, stating, “The current measures of success are the problem. Metrics like conversion rate, and therefore the actions retailers take to improve them, are short-term, retrospective and aggregated. This creates a race to the bottom. A numbers game that forgets how people really buy.”

The company’s innovative platform offers retailers enhanced insights into website performance and a predictive targeting mechanism that adjusts to real-time customer needs, showing a 9.4% average uplift in revenue compared to traditional optimization strategies.

Highlighting the flaws in typical eCommerce tactics, David noted, “eCommerce is often guilty of trying to convert all customers at all times. It focuses on the minority who are ready to buy, at the expense of those who are not. Our product helps retailers be appropriate for every customer. To progress both in-market and future buyers.”

Clients like Ernest Jones, Bensons for Beds, and Rapha have already implemented the Beta version of the platform, significantly realigning their sales strategies to match actual consumer buying behaviours. Nik Fletcher from Rapha described the platform’s effectiveness: “the closest we can get to understanding subconscious visitor signals, like we can in a physical store.”

The technology underlying the platform analyses over 250 signals from online shoppers, providing real-time predictive intent metrics that facilitate automatic segmentation of visitors based on their engagement and buying potential.

Furthermore, the platform’s compatibility with over 40 marketing tools enables eCommerce teams to seamlessly enhance the shopping experience.

Alan Hudson of Mercuri praised the strategic vision of Made With Intent: “Made With Intent has embraced first-principle thinking and a decade of insights to shake up the vast eCommerce market,” he remarked. “It empowers online commerce, making it more personal and focused on the quality of prospective customers. The product roadmap excites us and, importantly, those using it.”

David Mannheim underscored the broader vision of the initiative: “Made With Intent is about more than a platform. It’s about a movement to create a more personal, human eCommerce. This investment brings us closer to fulfilling our mission.”

spot_imgspot_img

Latest

The Future of Casino Security: Leveraging Technology to Ensure Fairness and Compliance

When it comes to using new technologies to make...

Andy Murray: French Open results ‘miniscule’ compared to Nadal and Djokovic

Andy Murray has called his achievements at the French...

Convenient Bus Service from Liverpool to Alton Towers by The Coach Company

The Coach Company is delighted to introduce a convenient...

IPL 2024 final: Kolkata Knight Riders thrash Sunrisers Hyderabad as KKR win title

Kolkata Knight Riders finished a formidable season by thrashing...
spot_imgspot_img

Newsletter

Don't miss

Is Earth in Danger? 4 Pressing Issues and How We Can Respond

Earth Day is celebrated the world over on April...

France Welcomes Belgium Sleep Systems’ Expansion

Leading European bedding supplier Belgium Sleep Systems is set...

Convenient Bus Service from Liverpool to Alton Towers by The Coach Company

The Coach Company is delighted to introduce a convenient...

From boardrooms to zoom calls: The transformation of business attire

Over the past few years, the world of businesswear...

More News

Lease Options Mastery Academy Introduces Property Masterclass Webinar

Nicky Greer, the UK's record holder in property lease options with 72 houses and flats, has launched a much-anticipated webinar titled 'How to get...

Kloud9 Enhances Broadband Connectivity in Shropshire

Kloud9, in collaboration with BDUK and Connecting Shropshire, is revolutionising broadband connectivity in rural Shropshire. After installing FTTP for over 200 properties in Ditton...

France Welcomes Belgium Sleep Systems’ Expansion

Leading European bedding supplier Belgium Sleep Systems is set to introduce its innovative products and services, along with its unparalleled supply speed, to the...