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Monday, May 20, 2024

EARTH the new eco-eyewear brand launches in the UK & Ireland

EARTH, the eco-friendly glasses brand that puts the earth first, has launched its debut range across the UK and Ireland today.

The brand uses only environmentally responsible materials and production methods to produce its collection of prescription and non-prescription glasses frames, which will exclusively be sold online via Feel Good Contacts from 2nd March 2023.

The ethos of this brand is to create a more circular eyewear industry, where materials are not wasted, and products are biodegradable where possible. Accessories from EARTH’s collection are made from either bio-based acetate sourced from post-consumer waste as well as recycled plastic materials.

With prices starting from £70, EARTH demonstrates its passion to bring sustainable eyewear and excellent quality to customers at an affordable price. The brand believes that preserving the environment shouldn’t have to cost the Earth, so as an introductory offer with Feel Good Contacts, customers can buy frames from the range with a 20% discount on the retail price using the code EARTH20 – until 31st March 2023.

EARTH’s collection of frames will join other eco-friendly collections such as Polaroid and Superdry, as part of Feel Good Contact’s growing collection of sustainable brands. With the addition of EARTH, Feel Good Contacts expands on its commitment to providing more sustainable options.

Commenting of the launch of EARTH at Feel Good Contacts, Khuram Sarwar, Dispensing Optician at Feel Good Contacts says: “We’re thrilled to bring EARTH to the market as Feel Good Contact’s contribution to a safer planet and a more sustainable eyewear industry. Sourced only from recycled and sustainable materials, the glasses from this collection combine excellent quality, timeless style and responsible manufacturing all into one.”

Following launch of the first EARTH range, plans to add new models to the collection are already under way.



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