Olympic gymnast and World Champion Joe Fraser has officially launched a brand-new gymnastics club in Lichfield, joining forces with technology provider LoveAdmin to deliver an outstanding experience for gymnasts and parents alike. The Joe Fraser Gymnastics Club, already attracting eager sign-ups, will use LoveAdmin’s intuitive platform to streamline bookings, payments, and communication.
Fraser, widely regarded as one of Britain’s most successful male gymnasts, remains committed to elite competition while turning his attention to developing the sport at a grassroots level. The launch of his club represents a meaningful step in his mission to inspire the next generation of gymnasts.
While training remains a top priority, Fraser’s passion for giving back to the sport has led to the creation of a club where young athletes of all backgrounds can benefit from top-tier coaching in a nurturing and accessible environment.
“I’m passionate about making gymnastics accessible to everyone, and I want to create a space where young athletes can develop their skills, confidence, and love for the sport,” said Fraser. “The partnership with LoveAdmin has helped to make this happen, with their input and advice we’re able to provide a first-class experience from day one, with easy access to online booking and an efficient way for parents to stay connected with their child’s progress.”
The club is built on the same foundations that have defined Fraser’s own career – dedication, resilience, and a joy for the sport. Beyond technical training, the focus will be on developing confidence and life skills that extend far beyond the gymnasium.
LoveAdmin’s technology will play a vital role in supporting the club’s operations, helping coaches spend less time on admin and more time on athlete development. Features such as automated registration, payment handling, and communication tools make it easier than ever to manage classes and engage families.
“This partnership is a perfect match,” said LoveAdmin CEO Dave Evans, “Joe Fraser’s dedication to gymnastics excellence aligns with our commitment to helping clubs grow and succeed. By providing the technology to support his vision, we’re excited to play a part in shaping the future of gymnastics.”
Evans added, “At LoveAdmin, we have always been focused on helping gymnastics clubs thrive. This partnership with Joe Fraser is a fantastic opportunity to support his vision of passing on his knowledge and experience to the next generation of gymnasts. By providing the technology that simplifies club management, we’re enabling more time to be spent on developing young athletes and fostering a love for gymnastics.”
The club’s launch marks an exciting moment for the community in Lichfield and across the wider Midlands area. From introductory classes to performance-focused training, Joe Fraser Gymnastics Club welcomes children at all stages of their journey.
Thanks to LoveAdmin, parents will have everything they need at their fingertips – from signing up and managing payments to receiving timely updates about classes and progress. It’s a modern, connected experience that enhances the club’s welcoming and professional ethos.
With Fraser’s elite knowledge and LoveAdmin’s tech-driven support, the club is well-positioned to become a centre of excellence – a place where young gymnasts can grow, succeed, and fall in love with the sport.
To register your interest or learn more, visit https://joefrasergymnastics.co.uk. For further details on LoveAdmin’s club management tools, head to Loveadmin.com.
