STOKE-ON-TRENT, UK. October 12th, 2026: bet365’s commitment to combining industry expertise with a player-focused digital experience has been recognised, with the company named the UK’s Best Casino App in the Eilers & Krejcik 1H26 Product Analysis Testing. The accolade follows the evolution of its ‘We Know Betting’ brand platform and highlights the role of product innovation in bringing that promise to life.
bet365 Casino offers players a comprehensive mobile gaming destination, featuring a varied selection of slots, live dealer experiences, exclusive titles and straightforward navigation. Its continued investment in the app supports an engaging, high-quality experience tailored to the expectations of the UK market.
The recognition further connects the app’s performance with the thinking behind ‘We Know Betting’. The brand platform draws on bet365’s longstanding knowledge of the industry and its commitment to understanding players. That philosophy is reflected in the app’s considered design, safety features and gameplay options.
bet365’s Alex Sefton, Global Chief Marketing Officer, said:
“Being named the UK’s best casino app is a tremendous honour and a testament to the hard work of our teams across the board.
“Backed by unrivalled industry expertise and a true understanding of what makes a phenomenal gaming experience, this award is just the start as we continue to demonstrate that ‘We Know Betting’.”
Drummond Central Creative Director, Kevin Lynn, said:
“Saying you know what customers want is easy. Proving it is harder. Being named the UK’s Best Casino App, together with our latest advert, does exactly that, showing how years of experience shape a product built around its customers. That’s what ‘We Know Betting’ is all about.”
As expectations for mobile gaming continue to change, bet365 is working to advance its digital offering through technology and entertainment, while keeping player security and responsible gaming central to the experience.
To learn more about bet365 Casino or download the award-winning app, visit https://casino.bet365.com/home.
