Picture yourself the business world: skyscrapers, never ending meetings, and cold coffee. Do you fancy something more… fun? Businesses rely on their brand reputation to grow, and love to follow trends – yet they appear sluggish in following sexual liberalism. In a world where exploring your sexuality is encouraged, businesses seem afraid to take the plunge. But two daring businesswomen chose to ignore the trend and vowed to ‘make sustainability sexy’. Saying they’ve achieved just that would be putting it lightly to say the least.
Natalie Deana and Rebecca Joy challenged the market of vegan luxury handbags with their playfully risqué accessories brand, FRIDA ROME.
Featured on series 19 of BBC’s Dragons’ Den earlier this year, the self-proclaimed ‘Bad Girls Who Do Good Things’ fought the doubters head on when they revealed their concept of placing an erotic element inside their sophisticated and sustainable handbags.
The tastefully sensual story chapter written on the soft suede lining of the bag’s interior got Touker Suleyman hot under the collar, after Peter Jones read it aloud on the show. Jones couldn’t fault the style and design of the products and whilst neither he nor Deborah Meadon chose to invest, Meadon did champion the entrepreneurs on their sustainable efforts. It was newest Dragon Steven Bartlett however who saw the true potential in what FRIDA ROME could become.
And Bartlett wasn’t wrong. The brand is very much proving that sex still sells.
Proving that a USP is never too unusual or niche, FRIDA ROME is rivaling designer accessories with thousands of women around the globe keeping their sensual secret close to them.
And it’s not just vegans who feel catered to.
‘We have so many fabulous customers; from CEOs to cool mums, and even lots of gentlemen.’ says Joy. ‘We’re seeing more and more of these great guys who are thinking outside the box when it comes to buying a gift for their partner.’
The Northwest based brand has managed to find the perfect balance between refined style and capturing the zeitgeist of the modern businesswoman.
‘The beauty is that the erotic detail is so unassuming’, says Deana. ‘We have carefully designed our beautiful bags with ethics and style in mind, to perfectly suit every occasion. You can go from the office to a dinner party effortlessly, while still carrying a part of your rebellious nature with you.’
For more information or to purchase Frida Rome products:
WEBSITE: www.fridarome.com
INSTAGRAM: @fridarome
FACEBOOK: @fridaromebrand
