Medicana Health Group Champions Technological Innovation in Patient Care Enhancement

Medicana Health Group, based in Türkiye, is trailblazing a tech-centric, patient-first strategy, underpinned by a strong commitment to deeply understand and cater to the needs of its patients. The incorporation of smart technologies ensures bespoke and meticulously planned patient care experiences.

In a world where technology and digitisation are revolutionising industries, Medicana Health Group, a premier healthcare provider, has adopted telemedicine, wearable technologies, artificial intelligence, and genomics to elevate its patient care framework.

The valuable data amassed is re-integrated into Medicana’s operational protocols, aiming to enrich patient satisfaction, operational efficacy, and public health consciousness.

By focusing on individualised attention and active listening throughout the patient’s healthcare journey, from initial assessment to follow-up care, Medicana guarantees a highly customised and detailed patient experience.

Embracing Technology and Digitalisation for Enhanced Patient-Focused Care

With the healthcare IT sector expected to burgeon at a CAGR of 15.8% from 2024, reaching a valuation of USD 1,834.3 billion by 2030 as forecasted by Grand View Research, Medicana Health Group is at the forefront of this growth through strategic IT investments and digitalisation of its services. The Group ensures services like online consultations, immediate booking capabilities, and swift access to health documentation and results, thus eliminating traditional healthcare service delays. Digital advancements extend to streamlined online payments, rapid online prescription refills, and prompt lab and imaging outcomes access.

Additionally, Medicana Health Group introduces pioneering services such as online second opinions for surgical interventions and all-encompassing online rehabilitation and physical therapy services, augmented by AI. The digital offerings also span online home care services, offering a spectrum of training from neonatal to geriatric care, ensuring uninterrupted, comprehensive healthcare support across various life stages.

Pledge to Environmental Sustainability and SDG 3

“Digital transformation facilitates quicker, more targeted, and cost-effective patient outcomes, significantly contributing to the betterment of society and aligning with the United Nations’ Sustainable Development Goal 3 (SDG 3), which focuses on ensuring healthy lives and promoting well-being at all ages. In tandem with these efforts, our commitment to environmental sustainability, evident in our adoption of eco-friendly practices across our operations—from utilising green energy like wind and solar to implementing paperless hospital systems—further underscores the belief that a healthy planet is foundational to sustaining healthy populations,” remarked Reha Özkaya, Board Member at Medicana Health Group.

The Essence of Value-Based Care in Patient Experiences and Outcomes

At Medicana, the approach to patient care is holistic, addressing not only medical but also the emotional and psychological needs of patients. This encompasses involving patients in their care decisions, crafting tailored care plans, and ensuring their journey through the healthcare system is seamless, clear, and empowering.

Addressing the challenges of an ageing population and the need for home-based care, Medicana offers a broad suite of services for the elderly, including home-based aftercare, telemedicine check-ups, and distant health monitoring. These offerings not only provide ease and convenience but also guarantee ongoing and effective health management, crucial for the elderly demographic.

Operating 16 hospitals across seven key Turkish cities, Medicana Health Group annually serves more than 5.5 million patients from within the country and internationally.



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