Zubeyde Akdas, at the helm of iMed Medical in Istanbul, discussed their approach to catering to health tourists in Türkiye, likening their services to that of a personal assistant. She highlighted the attractive pricing of medical procedures in Türkiye, which are considerably more economical by at least 30-40% than in the UK, Europe, and the US, thus positioning Istanbul as a prime destination for health tourists.
Akdas elaborated on their strategic role in bolstering Türkiye’s position in the health tourism industry by serving as a conduit between international patients and the country’s premier health institutions and professionals, stating: “We have the International Health Tourism Authorization Certificate issued by the Turkish Ministry of Health. We provide services in plastic surgery, obesity and hair transplantation. Those who prefer Istanbul can plan their course of treatment by phone, online, or in consultation with our personal counselors in the Netherlands and Belgium.”
Türkiye’s Health Tourism Growth
A report by Future Market Insights, a research firm from the US, anticipates a 6.6% increase in Türkiye’s health tourism revenue, from 3,751.6 million dollars in 2023 to the culmination of 2033.
Akdaş spoke on Türkiye’s growing prominence in health tourism, stating:
“With its geographical location, cultural beauties, professional health personnel, and clinics, Türkiye, and mainly Istanbul, is the address of choice for people who desire to have better treatment services at more affordable prices. Turkish clinics that follow world trends enhance patient satisfaction with innovative treatments.”
Comprehensive Care: Interpreters and Personal Nursing Assistance
Zubeyde Akdas, the founder of iMed Medical, highlighted their extensive range of services in the medical tourism domain, including aesthetic surgeries, hair transplants, and obesity interventions, and further explained:
“Procedures do not only refer to surgical procedures for us. It is also a step towards redefining the beauty standards of individuals on their own terms. With the latest surgical techniques and a patient-centered approach, we offer a journey that is both transformative and comfortable. We have a wide choice of hospitals, surgeons, and medical staff. That’s why we don’t have a waiting list. After the necessary and desired treatments are determined, we quickly schedule and invite our foreign patients to Istanbul. Our patients are accommodated in 5-star luxury hotels. During your stay, we provide personalized services with the support of our interpreter, private nurse and team. Our patients can easily integrate their visits with vacations or business trips.”
Shift Towards Authentic Aesthetics
Emphasis on Natural Beauty and Comprehensive Patient Care
In concluding, Akdas reaffirmed their dedication to ensuring patient satisfaction and offering VIP services in collaboration with distinguished physicians, clinics, and premier hospitals:
