Liverpool Football Club and Japan Airlines (JAL) have announced a global, multi-year partnership, which will see the award-winning airline become the club’s official airline partner.
The partnership, which extends to the men’s and women’s teams, will see both organisations work together to support and complement their ambitious global growth plans, leveraging their respective strengths to grow their global footprints.
Ben Latty, chief commercial officer at Liverpool FC, said: “We are delighted to welcome Japan Airlines onboard. LFC and JAL are two premium market leaders, recognised for their winning mentality and shared commitment to connecting with either fans or flyers and communities worldwide.
“This partnership aligns our global ambitions, combining the passion and heritage of one of the world’s most storied football clubs, with the exceptional service and reach of Japan’s premier airline. The partnership will create opportunities for fans to engage with the club through unique activations and experiences.”
“Partnering with Japan Airlines is another major step forward in our club’s strategy to expand our international presence and engage more deeply with our diverse and dedicated global fanbase.”
Junko Sakihara, deputy senior vice president – customer experience at Japan Airlines, said: “This partnership is significant for us because it will allow us to deepen connections with our customers and develop new relationships with Liverpool FC fans around the world. We feel incredibly fortunate to be embarking on this exciting journey with Liverpool FC and LFC Foundation.”
As part of this partnership, Japan Airlines will collaborate closely with LFC Foundation on key community initiatives across global markets and look forward to a shared journey of community empowerment and inspiring moments.
The first initiative will kick off in July, with the airline supporting a youth football clinic in conjunction with LFC’s international pre-season match held in Philadelphia on the U.S. East Coast.
Fans will have the chance to win match tickets, signed memorabilia and even a trip to Liverpool through fan promotions. JAL Mileage Bank members will have a chance to access exclusive VIP experiences at Anfield Stadium.
This partnership reflects LFC and Japan Airlines shared belief in the power of sport and travel to inspire and connect to leave a lasting positive impact on individuals of all ages and communities around the world.
