In a bold move to make eco-conscious skincare more accessible, two Shropshire-based businesses—Green Woman and Lily & Loaf—have announced a partnership that takes natural beauty global, while still placing sustainability at the heart of operations.
Known for its effective and entirely natural deodorant Fit Pit, Green Woman has long restricted its shipping to the UK to reduce its environmental footprint. But as interest surges overseas, the brand is collaborating with Lily & Loaf to handle international deliveries.
Lily & Loaf, a long-time stockist of Fit Pit, will now distribute the full Green Woman range and manage all overseas logistics. With strong expertise in ethical brand distribution, their focus on eco-friendly shipping solutions supports Green Woman’s ongoing mission to protect the planet.
Fit Pit is a multi-award winning certified organic deodorant and Green Woman’s first product
In addition to deodorants, Green Woman’s range includes skincare solutions made entirely from plant-based ingredients and free from synthetic chemicals. The brand has earned a loyal following for its transparency, ethical sourcing, and plastic-free packaging.
Suzanne Carnall, Managing Director at The Green Woman said of the international market expansion: “At Green Woman, we’ve always put the planet first. Expanding internationally was something we approached with care, and Lily & Loaf have made it possible to grow without compromising our values. This partnership lets us share our natural, ethical products with the world-sustainably and proudly.”
The move marks a significant milestone for the eco-conscious brand, which started as a home-based, family-run operation dedicated to offering a natural alternative to conventional skincare.
This partnership brings together the businesses shared commitment of offering ethical, sustainable and natural products in the health and beauty sector, reflecting a growing consumer shift towards products that are kind to the planet.
“We’re delighted to expand our partnership with Green Woman,” said Andrew Ewan, Managing Director of Lily & Loaf. “Our shared values around natural living and responsible business make this a perfect fit. We’ve been shipping ethical brands overseas for years, and we’re proud to help Green Woman do the same, without compromising on their eco-conscious ethos.”
By joining forces with Lily & Loaf, Green Woman is now poised to tap into new markets across Europe and beyond, helping consumers make more environmentally friendly choices.
With sustainability at the heart of their operations, both companies are proving that global reach doesn’t have to come at the expense of environmental responsibility and serves as an example of how small, local businesses can be leaders in sustainability and innovation, meeting market demands while safeguarding the environment.
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