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Monday, February 2, 2026

HOPPY HOLIDAYS … SEVEN BRO7HERS ADVENT CALENDAR LAUNCHES WITH EXCLUSIVE COUNTDOWN BEER

It is time for a little Christmas beer! Introducing the ultimate festive count down we all need this December – the SEVEN BRO7HERS advent calendar is back and better than ever!

Made up of 24 of the Salford-based brewery’s most iconic beers the Christmas calendar will include a mix of the vibrant and delicious family core range, including Easy IPA, Juicy IPA and Hoppy Pale Ale.

But it wouldn’t be Christmas without a little indulgence… this advent you can enjoy a mix of SEVEN BRO7HERS BREWING CO’s unusual, crafty special beers. Get ready to feel fruity under the mistletoe, as the calendar will feature the brewery’s award-winning Watermelon Wheat Beer, its juicy Passion Fruit Pale Ale and the ‘Crunchie in a can’ Honeycomb Pale Ale.

If you weren’t already thinking ‘Beery Christmas’, this year’s advent calendar will also have its very own exclusive, brand new festive brew – the jolly red ale… the perfect pint for Santa.

Could it get any better? The countdown will also feature three beers from the brothers’ ‘ugly cereal’ sustainability project with Kellogg’s. Behind one of the doors, you will find a Kellogg’s Corn Flakes ‘Throw Away IPA’, ‘Cast off Pale’ made from Rice Krispies and Coco Pops ‘Sling it Out Stout’.

All beers are a mixture of 330ml and 440ml cans – RRP £69.95 and will be available for pre-order on the SEVEN BRO7HERS website at the end of August. Those who are keen to get into the Christmas spirit, sign up to the SEVEN BRO7HERS newsletter at the bottom of the website for access to the £64.95 early bird purchase deal. Shipping is free.

SEVEN BRO7HERS BREWING CO was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad’s home-brewing in their cellar at home.

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