DM360 Direct Mail, the direct mail service offered by the renowned UK-based mail distribution provider Lbox Communications (Lbox), has been on a remarkable trajectory since its rebrand in 2022.
Named for its end-to-end management encompassing all facets of direct mail, this comprehensive turnkey service has been embraced by a diverse array of companies, including Domino’s Pizza, Built Environment Communications Group, IHS Markit, Draker Lettings and The Almshouse Association.
The genesis of DM360 Direct Mail can be traced back to Lbox’s acquisition of Push Mailing, one of its former mailing house partners, in February 2021.
Push Mailing’s infrastructure and extensive expertise in direct mail, led by Miranda Crerar (now Partnership Director at Lbox), enabled the company to expand its services. This expansion encompassed mail and hand fulfillment, data sourcing, management, and cleansing, as well as enhancements in print and delivery capabilities.
David King, CEO of Lbox, reflects on the acquisition: “The acquisition of Push Mailing was a pivotal moment for our journey to where we are today. It not only expanded our capacity to serve existing clients but also opened doors to a more significant presence in the direct mail market, a natural expansion for our business.”
Miranda Crerar adds, “Joining Lbox was an exhilarating step for us. We shared the same values and commitment to delivering excellent customer service. Since our integration into one company, we’ve been well-positioned to offer more to our customers.”
With Lbox’s capabilities significantly augmented, DM360 Direct Mail was conceived, a name chosen to reflect the comprehensive, 360-degree approach that the company adopts in its direct mail offerings.
King elaborates, “We opted for DM360 because our direct mail service is genuinely all-encompassing, offering expertise at every stage of campaign creation, execution, and delivery. From initial data sourcing to handling returns and suppressions, we have specialists overseeing all aspects of direct mail, guiding campaigns from inception to conclusion.”
As part of its comprehensive approach, DM360 Direct Mail encompasses six core services: data sourcing and management, design advisory, printing, machine and hand fulfillment, postage, and returns and suppressions.
Within its professional data sourcing and management services, DM360 Direct Mail offers specialised expertise in Partially Addressed Mail (PAM). By providing the geo-demographic data required by clients to identify and target addresses on a postcode level, Lbox is working to eliminate previous hurdles associated with building a mailing list, enabling clients to connect with new audiences in a cost-effective, data-compliant manner.
King emphasises their dedication to understanding PAM: “We’ve invested significant effort into comprehending PAM so our clients can unlock its advantages. Our expertise ensures clients can identify and reach select groups—sometimes as small as 15 households—without the need for extensive time or expense to capture specific addresses. This allows them to potentially expand their campaign’s reach by up to 30% at no additional cost, tapping into a UK-wide audience of 30 million addresses without breaching GDPR.”
According to Lbox, what truly sets DM360 Direct Mail apart as a turnkey solution is the flexibility it offers clients. Customers can opt for the full spectrum of services for their campaign or select specific services as needed.
Crerar elaborates on this flexibility: “We prioritised flexibility when conceiving DM360 Direct Mail. We aimed to adapt to the needs of everyone, whether they want us to seamlessly integrate into their existing framework or take full ownership of managing their campaigns. Our process, your way.”
DM360 Direct Mail is aiding companies in a wide range of sectors, including franchise communities, retail, estate agencies, publishers, and charities, in unlocking the full potential of direct mail in the modern era.
King emphasises the enduring power of direct mail, particularly in today’s digital age: “Amid the deluge of digital media and marketing we encounter daily, many underestimate the lasting impact of direct mail. It’s arguable that, with the saturation of digital, the tangible nature of direct mail is more novel and appealing to modern audiences. Coupled with the trust people place in physical mail, these materials often stand out as more unique, memorable, and engaging.”
He concludes, “DM360 Direct Mail is designed to optimise the data, costs, and processes involved in launching and executing our clients’ campaigns, allowing them to maximise ROI and leverage this tried-and-true channel.”
For additional information on DM360 Direct Mail and its array of services, please visit the Lbox Communications website.
