With mobile users becoming prevalent, and an app experience dominating over the web, the expectations regarding product design are changing radically. At the same time, companies are looking for solutions more efficient in terms of data usage and cross-platform compatibility.
The progressive web apps come as a perfect solution to these challenges, offering a perfect blend of web core and app experience. What are they exactly, and how you can benefit from them? Should you consider reaching out for app migration services and switching to PWA?
PWA – what is a progressive web app?
A progressive web app is an application developed using web platform technologies while delivering a user experience comparable to platform-specific apps. In a nutshell, it is a web page that you can download and access through a shortcut, enjoying a native-like experience without all the downsides of such a solution.
For the companies, progressive app development is a win-win – their users enjoy an experience they got accustomed to, and they can cut costs on the whole process. What’s important, these savings do not come at a cost of worse customer satisfaction rates – contrary, based on companies’ testimonials and statistics.
And it doesn’t come from nowhere! Early churn decreases due to easy installation – the user does not have to go to the app store but can download the app directly from the website instead.
Then, there is a question of updates. In contrast to traditional apps, PWAs automatize them instead of relying on user permissions and constantly sending reminders. Instead of updates enabled in big chunks, the app is updated automatically anytime it is opened. It’s a convenient solution for both parties that ensures the user always operates on the latest, most optimized product version.
As they seamlessly work offline, too, the PWAs are in no way inferior to the native apps while granting you a bunch of benefits.
PWA as a solution to today’s user challenges
When the budget is tight, and deadlines loom, PWA could save you a lot of trouble. Not only that – it is a perfect solution for various paint points of an average app user. These are the most common challenges that PWAs solve.
Progressive web apps are cross-platform
Developing a native application is a challenge that requires a high budget and lengthens the time to market significantly. In most cases, the companies cannot put all their stakes on one platform without risking losing a client base.
However, to develop a native app for each operating system, they need a team of experts and a separate development process. With PWA, they skip this part, which could cut the budget by half, to say the least. They spend once and get a versatile app that can run in any environment. If you go for cross-platform app development services, you will likely be offered a PWA path.
Progressive apps use less device storage
An average user’s phone has approximately 80 apps installed. No wonder reducing data use and space is one of the core focuses of product providers that aim at strengthening retention. PWAs allow them to get closer to this goal since they occupy much less memory than the native applications.
Progressive web apps are SEO-friendly
Online visibility is everything for modern companies. You can acquire customers through various channels, but there’s nothing like a steady organic movement. How does PWA contribute to better SEO? Well, in the case of native apps, the SEO is nonexistent, so it is already a huge level up.
Since PWAs work like websites, they can be indexed by search engines, which gives you an advantage in your marketing efforts. At the same time, compared to regular websites, PWAs usually have better user engagement due to their responsiveness and short loading times.
And that paves your way to better search engine ranks. You will likely rely on a single URL for all devices, so indexing your content becomes much easier. So, from whichever perspective you look, you gain!
As you can see, going for the PWA can simplify your development process while providing you with all the advantages of the native applications. It is still relevant in 2023, and choosing that path may grant you faster business success. It’s better to check first, though – we recommend reaching out to a company that provides mobile app consulting services
and verifying your business’ suitability for such a step.
