Faster Britain, renowned for being the UK’s top provider of business fibre networks, has enlisted the services of Roadshow Promotions, specialists in promotional buses, to enhance awareness and drive engagement among UK businesses towards superior connectivity solutions.
Spearheaded by ITS Technology Group (ITS), Faster Britain is at the vanguard of delivering gigabit-capable full-fibre networks, playing a pivotal role in supporting the UK government’s vision for complete connectivity by 2030.
The esteemed Roadshow Promotions is deploying a double-decker bus of corporate class to bridge businesses across the UK with robust, high-speed connectivity solutions, facilitating their success in an increasingly digital landscape.
With the impending copper switch-off in 2025 and the government’s commitment to full-fibre access, Faster Britain adopts a unique promotional bus campaign to reinforce its support network and the UK business sector’s migration to ultrafast broadband, readying them for a digital-forward future.
The distinctively branded double-decker bus will undertake a year-long journey across the UK, touching base with over 70 networks and leveraging the strength of ITS’s extensive network of 500 partners. The tour is set to concentrate on industrial estates and business parks, with the goal of engaging business owners and motivating them to enhance their connectivity through various specialist partners.
Initiated by Faster Britain experts, the tour kicked off at the ITS Technology Group Headquarters in Warrington, with plans to traverse the North West before making its way across the nation.
The promotional bus is innovatively designed to host interactive training sessions and demos on the upper deck, while the lower deck offers a welcoming branded space for hospitality, allowing businesses to engage with the future of broadband technologies specifically designed for the UK business market.
Comprehensive logistical planning has ensured that the bus tour reaches its intended audience effectively, with Roadshow Promotions providing a dedicated driver to guarantee a smooth and efficient tour experience.
Christina Gatcliffe, Marketing Manager for Faster Britain, shared her excitement about the collaboration: “We are thrilled to have partnered with Roadshow Promotions for this important initiative. Their expertise in route planning, logistical advice and attention to detail, especially in navigating the London locations, has been invaluable.
This bus and its tour represent our commitment to making gigabit-capable connectivity accessible and understandable to all. The bus will host connectivity clinics, providing practical advice and insights into the transition from copper to fibre.
It aims to educate and empower businesses, showcasing how faster, more reliable internet can transform operations and drive growth. We are delighted with the impact the bus is already having.”
Natasha Greenley, Director of Roadshow Promotions, remarked on the project: “It’s fantastic that one of our buses is able to play its part in helping businesses connect with the new generation of business broadband.”
