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Friday, February 6, 2026

Homely Introduces First Fully Digital Homebuying Platform for First-Time Buyers

Whether just beginning their journey or nearly ready for a mortgage, Homely is here to help aspiring buyers transition from renting to owning their homes.

Homely is free to use and focuses on simplifying the first-time buyer process, helping buyers secure their own homes faster than ever.

In a pioneering initiative set to transform the property market for first-time buyers, Homely – Your Way Home (available on the app store or https://homely.co.uk) has launched a free-to-use, fully digital, end-to-end platform. This new platform combines state-of-the-art technology with an easy-to-use interface to streamline the path to homeownership.

Homely’s mission is to make homeownership accessible to everyone, especially those priced out of the market.

“We believe that everyone deserves a place to call home,” said Steven Ward, CEO of Homely. “Our platform is designed to break down the barriers to homeownership, providing support, education, and resources to ensure our users can achieve their dream of owning a home.”

Homely’s platform highlights the company’s dedication to innovation and customer empowerment. By using the latest digital technology, Homely provides personalised plans for each user, based on their individual goals and aspirations, guiding them through every step of the homebuying journey.

Homely’s user-friendly platform helps users improve their finances and simplifies the often daunting homebuying process. “Homely aims to takes out the pain and get users to mortgage much earlier than previously possible” said Ellis Scott, Co-Founder of Homely.

The launch of Homely signifies a major advancement in the property market, providing a modern solution to a longstanding problem.

“The property market has been ripe for disruption, and Homely is leading the charge,” commented Paul Birkin, Co-Founder and Chief Technology Officer. “We’re excited to see the positive impact our platform will have on the lives of aspiring homeowners.”

Homely is the first to market with a fully connected platform, featuring:

  • A personalised plan for each user, tailored to their goals and aspirations
  • Connecting the journey from starting out to mortgage-ready
  • Building deposits by rewarding spending, plus that of friends and family
  • Enhancing credit scoring by verifying rental payment history
  • Education about the process and using AI to make the most of income
  • Pre-qualifying each user when mortgage-ready
  • The full connected journey, taking out the pain, all in one app.
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