Natura Flooring, a division of the renowned Italian manufacturer Florian Group, has launched its presence in the UK with a newly established 6,000 sq ft facility near Harrogate, North Yorkshire. The expansion introduces British homeowners, interior designers and architectural professionals to authentic, Italian-crafted wood flooring.
Unlike brands that rely on mass-produced imports containing potentially harmful chemicals, Natura flooring is entirely manufactured in Italy using European oak and walnut. Each piece is crafted by artisans who blend traditional workmanship with contemporary technology. The result is a durable, non-toxic flooring range that is safe for families, mindful of the environment, and competitively priced — with the added benefit of being stocked and shipped directly from the UK.
“We started this new distribution because the UK is a fantastic market that deserves to understand what true wood flooring really means,” says Silvia Florian, Director of Natura Flooring and a member of the founding Florian family. “Too often, people buy based on price alone, unaware of the poor quality and lack of regulation behind many cheaper imports. With Natura, we make it possible for every customer to have beautifully crafted, responsibly sourced Italian floors that are built to last, without paying premium prices.”
The Harrogate location, situated close to Junction 47 of the A1, holds over 1,000 square metres of stock for each flooring range, enabling next-day dispatch or two-day standard delivery. Visits are available by appointment to ensure customers can review samples and discuss project needs individually. A dedicated showroom on the site is currently being built and will open in 2026, adding to the company’s existing Northampton showroom. This investment has already generated seven new jobs and forms the foundation for local distribution and customer service.
All Natura products are FSC® certified and meet European Timber Regulation standards, ensuring full transparency and sustainable forest management. Through the Florian Group, every stage of production is monitored with environmentally considerate methods, including renewable energy usage and zero-waste processing.
Oliver Dodds, UK Sales Manager at Natura Flooring, added: “Imagine walking across a floor crafted with the same precision, beauty, and soul that defines Italian design. That’s exactly what Natura Flooring is bringing to the UK. We’re thrilled to be able to bring the feet of this country the feel of Italian luxury.”
Natura’s product lines feature Engineered Wood Flooring, Solid Wood Flooring, and its signature Family Floor, an exclusive patented hybrid developed by the Florian Group.
With over 50 years of heritage, the Florian Group has contributed to high-profile architectural projects across the globe, including the Armani Building, Tiffany Stores, The Parker Hotel, and The Bellemont in New York City. This launch brings the same level of craftsmanship to homes and design projects throughout the UK.
To celebrate the UK launch, customers can enjoy 10% off all floors using the code LAUNCH10 at www.naturaflooring.co.uk.
