Train 2 Hire has launched a pioneering model for the UK care and recruitment industries, offering a franchise-style system with no royalties, no imposed territories, and unrestricted freedom for business founders.
The initiative comes from Joseph Willis, a highly respected care-sector leader, CEO of Lastminute Care & Nursing, and founder of the Quality Employment Agencies professional body. As a full member of the Quality Franchise Association and a recipient of numerous industry awards, Willis brings extensive expertise to the new programme.
His organisations have amassed a notable collection of awards, including three consecutive wins for Most Trusted Health & Social Care Staffing Agency at the Business Excellence Awards. They have also received a Global Recognition Award, along with additional honours celebrating quality, transparency, and innovation within healthcare staffing.
This pedigree underpins the Train 2 Hire approach, which gives aspiring entrepreneurs access to high-level operational models designed from real industry success.
Standard care franchises in the UK often require a substantial investment of £100,000–£150,000, alongside ongoing royalty payments and geographic restrictions. Train 2 Hire provides the same level of structure and guidance without the high costs or contractual obligations.
Participants gain access to a complete business setup framework, including recruitment systems, compliance processes, marketing materials, professional documentation, and detailed guides. The package also features video-led training, continuous founder support, a learner network, and the freedom to trade without royalties, compulsory branding, or regional limits.
The full system is priced at £10,000, though the first 100 entrepreneurs to join will benefit from a 50% founding member discount.
In addition, Willis has pledged long-term support for former members of the armed forces transitioning into entrepreneurship.
To honour this commitment, Train 2 Hire will offer a permanent 50% discount for all UK military veterans, enabling affordable entry into a sector where their skillsets — including reliability, leadership, and resilience — naturally align.
Joseph Willis said: “The franchise model locks too many good people out of business ownership. Train 2 Hire gives them everything a franchise would — structure, systems, and real support — but without the high fees and long-term ties. For veterans in particular, this opens the door to meaningful, well-run businesses where their work ethic can shine.”
Ahead of its official launch, Train 2 Hire has already attracted over 50 expressions of interest, demonstrating a rising demand for low-cost, flexible alternatives to standard care franchise arrangements.
The system is well suited to first-time business owners, care professionals, recruitment specialists entering the healthcare market, independent-minded support workers, veterans, and anyone aiming to build a robust, scalable enterprise.
Train 2 Hire will go live on 1 December 2025, with founding member places now open. Interested individuals can learn more at www.train2hire.com.
