BearJam has reported a sharp increase in requests for AI video projects, with the number of briefs climbing from one in April 2025 to twelve by January 2026.
The London-based, award-winning production company provides both traditional video services and AI-powered content solutions across a variety of industries.
In early 2025, AI video demand was minimal, with just a single brief recorded in April. By January 2026, this had risen to 12, with momentum building particularly in the final quarter of the year.
Meanwhile, demand for conventional video production has remained stable throughout the same period.
Industry data from Fiverr’s Fall 2025 Business Trends Index highlights a similar trend, showing a 66% rise in demand for freelancers with AI video expertise in the six months leading up to December 2025.
This increase reflects a wider shift, as businesses incorporate AI into their creative processes and operational strategies, moving beyond early experimentation.
At the same time, advances in generative AI are making video production more affordable and accessible to a broader range of organisations.
These changes are reshaping how production companies approach their work.
Tristan Harrison, MD at BearJam, says, “This surge has signalled a sharp shift from experimentation to real-world adoption, and we’re having to resource our team accordingly.”
As AI becomes a more prominent part of client briefs, agencies are reassessing how they structure and deliver production projects.
At BearJam, this has included:
- Signing AI-specialist film directors
- Recruiting additional full-time AI artists and creative technologists
- Rise in visual effects compositors
AI tools are now being used to support initial ideation, refine messaging frameworks, and explore audience insights before campaigns enter full production.
BearJam has also recently produced fully AI-generated videos, including an AI car advertisement and various other campaigns and promos, with no or significantly reduced need for traditional shoots.
This means the AI approach can now enable quicker development, greater alignment between strategy and execution, and reduced risk of misdirected creative investment.
The production company says the trend reflects wider changes across the marketing and creative industries, as brands seek more efficient ways to compete in saturated digital environments.
“AI is no longer a test-and-learn tool for many businesses,” added Harrison. “It’s becoming a standard component of how campaigns are scoped, evaluated, and delivered. Agencies that don’t adapt could fall behind.”
While AI continues to play a growing role, BearJam emphasises that human expertise remains central to successful creative production.
“Combining this technology with expert creatives is essential to creating fast, smart, and seamless video, without it being mechanical and lifeless. Strategic oversight, brand understanding, and creative judgement stay with the humans to make sure AI-informed briefs translate into effective real-world campaigns.”
The team at BearJam expects demand for AI video briefs to continue to play a major role throughout 2026 and is excited to see how it will reshape the video production landscape.
