Williams, the automotive retailer with retail centres in Stockport, TraffordCity, Bolton, Rochdale and Liverpool, has won the national marketing award at the BMW Retailer of the Year awards.
Made up of specialists in campaign management, direct marketing, digital, social media, and public relations, the team of six landed the highly sought-after national marketing award which is the pinnacle in the calendar of the UK’s 135 BMW retail network. The team, led by group marketing manager, Chris Woods, were recognised for best in class digital and social media presence, strategic use of social influencers to enhance product and support at key events and a dynamic approach to marketing.
“In a competitive sector such as premium brand automotive retail, it is critical that we are at the top of our game when it comes to exploring channels to reach our audience and that creativity is central when delivering our marketing strategy”, said Woods. “Recognition by the judges is a true reflection of the class-leading team’s passion and hard work to consistently create integrated campaigns.”
Managing director of Williams, Guy Adams, said, “We are so delighted to win this sought-after award which is a true reflection of the hard work and commitment of our marketing team. To be recognised as the best in the country is a fantastic accolade and one that is truly deserved.”
The focus was on innovation and collaborative working in a stellar year for Williams. Securing a prime location at The Manchester Art Fair to display the all-electric BMW i7 and the carefully selected 8 X Jeff Koons 8 pop art car, creating a dynamic activation at Carfest North, and underlining the BMW i range’s family-friendly features, through an influencer collaboration, were key highlights of the campaign.
Michelle Roberts, marketing director BMW Group UK with TV and radio stars, Alan Carr and Edith Bowman, presented the accolade at a ceremony for BMW retailers from across the UK, at ACC Liverpool.
