There are many ways you can go about generating more move-ins for your care home, but the most effective approach is to implement marketing analytics tools.
More specifically – call tracking software.
In this article, you’ll learn why an expert call tracking software UK platform is crucial for boosting move-ins for your care home.
What is call tracking software?
Call tracking software is an advanced analytics tool that helps you track the various marketing sources which are producing leads and move-ins for your care home.
Each time a prospective resident or their family calls you, it’s important to know what interactions they’ve had with your care home previously.
More basic forms of call tracking will only involve one phone number being linked to your campaigns, which gives less complete data. With superior visitor-level call tracking, you’ll be able to see every touchpoint visited by prospects before, during, and after they called you.
This will give you a full picture of how effectively prospects are being funnelled down your marketing, in both online and offline sources.
How can call tracking help you generate more move-ins for your care home?
Using call tracking, you can significantly boost move-ins for you care home in a variety of ways, including, but not limited to:
- Increase enquiries from organic search
When it comes to care homes especially, organic searches are one of the prime channels for phone enquiries from prospects.
With call tracking software, you can not only see the touchpoints visited by a prospect, but you can also view the keywords callers use to find your website.
Using this information, you can create a better structure for your websites and campaigns which are optimised for keyword ranking. This will lead more and more prospects to your care home when they search certain short and long-tail keywords.
The more visibility you give your brand online, the more likely you are to receive an increase in leads, and therefore, move-ins.
- Enhance your paid ads
You can also use call tracking to enhance your paid ads, and create an improved stream of leads and move-ins flowing in from this area of your marketing.
The software will reveal which of your pay-per-click (PPC) ads are producing the most enquiries and move-ins, by allowing you to track the journeys of each visitor.
As a result, you can adapt your ads where necessary, to ensure increased engagement from each ad and a more cost-efficient structure for your PPC.
For example, Facebook pages are a common source of high interaction when it comes to PPC. You can monitor the paid ads on your page, and ensure they’re designed for optimal conversions from prospects – i.e., having the right information, content, calls-to-action, etc.
- Adjust your strategy to accommodate trends
Another important approach for increasing your move-ins with call tracking is to regularly monitor and adjust your campaigns according to prospect behaviour and trends.
The software will be able to show you which campaigns are driving the most engagement at certain times, and which keywords are ranking the highest from prospect searches.
This way, you’ll be able to spot trends in prospect behaviour. For instance, an increase in engagement with certain campaigns surrounding your care home attributes – such as your facilities or staff qualities – or trends in certain keywords revolving around pricing.
Once you spot these trends, you can adapt your marketing strategies to accommodate them, which will result in more leads and move-ins being generated from these accurately targeted activities.
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If you’re looking for new ways to boost your care home move-ins, make sure you consider the vast range of benefits that comes with advanced call tracking software.
