The UK’s wellness scene is thriving as Extracted, a rising star in the supplement industry, announces its latest ventures. Born from a personal quest for better sleep, the brand is introducing eight new supplement formulas targeting specific health concerns and opening its first flagship store in Bath. This expansion represents a key achievement for Extracted, founded by husband-and-wife team Toni and Dan.
The brand’s story began with a common struggle: sleeplessness. Toni suffered from chronic insomnia, a condition affecting one in three adults. Frustrated by over-the-counter solutions that failed to deliver and put off by the side effects of prescription medications, Toni and Dan decided to explore natural alternatives. Their search revealed a gap in the market, where most supplements featured low dosages, limited ingredients, or unnecessary fillers.
“I was spending a fortune stacking different single supplements because nothing out there had everything I needed in the right amounts,” Toni recalls.
Rather than settle, the couple decided to act. Drawing on Dan’s entrepreneurial experience, they collaborated with nutritionists, doctors and industry experts to formulate Sleepee – a premium sleep supplement featuring 11 powerful, clinically backed ingredients at optimal dosages. What started as a small production run quickly gained traction as family, friends and eventually customers raved about the results.
“We were overwhelmed by the response,” Toni says. “Before we knew it, we had a thriving business, and I made the leap to leave my marketing career after 11 years to focus on Extracted full-time.”
The success of Sleepee was just the beginning. Next came Flexee, a joint health supplement featuring Eggshell Membrane, an innovative ingredient renowned for its ability to support joint comfort and mobility. Flexee quickly became a customer favourite, rivalling the popularity of Sleepee. Other additions to the range include Reeplay, a vegetarian collagen supplement, and Multee, a comprehensive multivitamin with added supergreens.
Now, Extracted is gearing up for its most ambitious chapter yet. Eight new formulas are set to launch, addressing targeted health goals such as bladder strength, dry eye relief, immunity support and stress reduction. Each product is meticulously crafted with the same commitment to quality and efficacy that has defined the brand from the start.
Extracted is also preparing to open its flagship shop in the heart of Bath. More than just a retail space, the store will serve as a wellness hub, hosting expert-led workshops on topics like sleep, nutrition and menopause.
“We’re so excited to create a space where people can learn, connect and find solutions tailored to their health needs,” Toni shares.
With their innovative products and customer-first approach, Toni and Dan are transforming Extracted into a wellness empire. Their vision goes beyond supplements, aiming to empower individuals with the tools and knowledge to live healthier, more vibrant lives.
As the wellness industry continues to grow, Extracted stands out as a brand that delivers on its promise: high-quality, science-backed solutions for real people. From its humble beginnings to its current expansion, Extracted’s journey is a testament to the power of innovation, passion and a relentless commitment to making a difference.
Stay tuned for the official launch of their new product lines and the opening of their flagship store in Bath – a new chapter in Extracted’s mission to revolutionise wellness.
