Zendbox, a frontrunner in eCommerce fulfilment services, has unveiled that providing a late order cut-off significantly bolsters eCommerce conversion rates, customer loyalty, and overall revenue. The company’s research indicates that 35% of online purchases occur between 4pm and 9pm, prompting Zendbox to extend its order cut-off time to 10pm. This strategic move has empowered merchants to offer next-day delivery to a broader audience, leading to a notable 15% average increase in conversion rates for their clients.
James Khoury, the founder and CEO of Zendbox, shared insights: “After analysing the eCommerce SMEs, and major brands that work with us, we have discovered that merchants who don’t offer late order cut-off times, are missing out on order conversions, and experiencing higher customer acquisition costs (CAC).”
He further explained, “Typically, it is difficult for many eCommerce businesses to offer late order cut-off times, as this requires robust technology, fulfilment warehouse infrastructure, and carrier partnerships. Most 3PL providers offer cut-off times between 12pm and 3pm, and many online brands fulfilling orders in-house have even earlier cut-off times. For the average consumer, this simply isn’t good enough.”
Rob Whitfield, founder of Complete Strength, attested to the benefits of the extended cut-off time, stating: “The majority of our orders will come in of an evening. When we had an earlier cut-off time, we missed out on sales. Now we’ve got a later cut-off time with Zendbox, we get less abandoned carts. We have also noticed customers are shopping with us simply because of the later cut-off time.”
Zendbox collaborates with prestigious brands like PRIME, USN, Puresport, and fourfive. Having processed in excess of three million orders in 2023, Zendbox links retailers’ sales channels, such as Shopify, eBay, and Amazon, to Zendportal, its cutting-edge virtual warehousing and inventory management platform, enhancing business operations and supply chain transparency for its clients.
