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Thursday, June 20, 2024

World-famous attraction ‘The Beatles Story’ launches new website

World-renowned tourist attraction The Beatles Story launches its brand new website – bringing the legendary story of the Fab Four to life online.

Beatles-related tourism is estimated to be worth more than £100 million per year to Liverpool and The Beatles Story – located on the iconic Albert Dock, is a “must-see”
attraction for fans.

Manchester-based digital agency Ultimate is delighted to have worked alongside the museum on the momentous project, creating an engaging online experience that will continue to drive global tourism to the North West.

The Beatles Story is the largest Beatles exhibition of its kind, inviting you to embark on an incredible journey through time into the lives and music of the band through a self-guided audio tour, available in multiple languages.

It was crucial that the website appealed to fans worldwide, putting the customer experience first and ensuring a frictionless booking journey that would enable the attraction to tell the story of the band that changed the world, for years to come.

Diane Glover, marketing manager at The Beatles Story said of the project: “ This was a very exciting project for us and an opportunity to really bring the quality and uniqueness of our award-winning attraction to life online! We thoroughly enjoyed working with the whole team at Ultimate to tell the story of the band that changed the world and hope to drive tourism into Liverpool for years to come. ‘We hope you will enjoy the show!’”

Richard Newman, CEO at Ultimate said: “As a huge fan of The Beatles and the lovely city of Liverpool, I was absolutely delighted that Ultimate was appointed as website partner on the project. We’ve truly enjoyed bringing The Beatles Story to life, creating a digital experience befitting of this brilliant attraction and infamous band.”

You can visit the new website here: www.beatlesstory.com

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