Swagable, pioneers in virtual swag bags, have announced a new partnership with Prezzee, a leading eGift card platform. The collaboration, revealed ahead of the B2B Marketing Expo at ExCeL London on 27th November, brings a fresh approach to event gifting with eco-friendly, personalised options.
Swagable’s digital swag bags offer event organisers an environmentally conscious alternative to traditional giveaways. By providing attendees with digital links to access offers, discounts, and content, Swagable eliminates the waste of physical merchandise while simplifying the gifting process.
The addition of Prezzee’s eGift cards to Swagable’s offering enables organisers to include gifts that attendees can truly appreciate. Redeemable at hundreds of retailers, these cards can be customised with branding and tailored themes like “coffee or lunch cards,” enhancing the attendee experience and leaving a lasting impression.
“We’ve redefined SWAG (that’s ‘Something We All Get’) to mean gifts that people actually want, without the leftover tote bags and plastic clutter,” said Catherine Grinyer, Founder of Swagable. “A few years ago, while hosting a virtual conference, we realised there was no accessible digital solution for swag bags, so we partnered with tech experts to create one. With our virtual swag bags and the new Prezzee integration, we’re delivering personalised, useful gifts that attendees can redeem whenever and wherever they choose. We’ve also collaborated with digital accessibility experts to ensure Swagable is inclusive and benefits everyone.”
Since its launch, Swagable has gained traction for its sustainable solutions and ability to provide organisers with insights into attendee engagement. The integration of Prezzee eGift cards enhances this offering, giving attendees meaningful gifts alongside digital content, such as white papers, playlists, and discount codes.
“This integration solves the common challenge for event hosts: ‘What are we going to gift our attendees?'”, said Davide Stec, Business Development Director at Prezzee. “eGift cards allow attendees to choose something they value, creating an opportunity for organisers to reconnect post-event with a personalised message, reinforcing their message and brand.”
