In 2022, Lbox Communications (Lbox) embarked on a rebranding journey, unveiling their longstanding leafleting service under the new banner of “London Leaflets.” This strategic move signified not only the company’s diversification into other areas but also sought to bolster their reputation as a premier mail distribution powerhouse.
With a track record of delivering millions of mail items to addresses scattered across the capital year after year, London Leaflets has earned the trust of a diverse array of organisations. Notable clients include Winkworth Estate Agents, Tops Pizza, Cascade PR, and The London Borough of Camden.
The Service That Set the Stage for Lbox Communications
London Leaflets represents the evolution of the very first service offered by Lbox Communications during its early days when it operated under the moniker “London Letterbox Marketing.”
“Without the success of our leafleting service in London, Lbox wouldn’t have achieved the growth it enjoys today. It is quite literally the foundation of our whole business, and has remained a consistent platform from which to expand and evolve our capabilities.” explains David King, CEO of Lbox Communications.
King emphasises the robustness of this foundation by highlighting their enduring relationship with The London Borough of Tower Hamlets. The council was Lbox’s inaugural client in 1995, and more than 28 years later, they continue to rely on the service.
“We are immensely proud of the strong partnership we have with Tower Hamlets, built on our consistency and quality of service,” says King. “And this is just one example of the long-standing relationships we have forged with organisations all across London.”
Evolving to Reach Every Corner of London
Though London Leaflets has been at the core of Lbox’s offerings for nearly three decades, it has evolved significantly to meet the evolving demands of contemporary businesses.
“GPS tracking, web-based mapping, 24hr turnaround times… The expectations for leaflet delivery have changed dramatically since the mid-90s. To retain our client base and build our reputation as what we believe to be the most complete leafleting service in London, we have continuously worked to improve the standard of our offering – everything from the quality of our technology, to the vans carrying us from address to address!” explains King.
Flexibility is a Key Feature
One of the key features of London Leaflets is its adaptability, offering four distinct leaflet distribution services to its clients:
- Solus: A standalone delivery service for leaflets and flyers, maximising focus on each individual mailing.
- Shared: Matching leaflets with the campaigns of up to two non-competing clients, reducing costs.
- Selective: A highly targeted approach, considering specific roads, demographics, property types, and more for precision campaigns.
- Network: Pairing leaflets with publications produced through Lbox’s enduring relationships with advertisers, publishers, and public sector bodies across London.
According to Lbox, this spectrum of distribution methods, combined with targeted, web-based mapping for each delivery, positions London Leaflets as one of the leading services in the capital.
“We want to be the leafleting service to suit all specifications and budgets,” says King. “We can adapt our approach from client to client or campaign to campaign, ensuring that anyone can reach the right doorsteps and maximise ROI.”
Providing Complete Peace of Mind
Lbox is equipped to support clients from initial campaign planning through to rapid, high-quality print, fulfillment, and delivery. Key features of London Leaflets that align with the needs of contemporary brands include:
- A full-time, uniformed team of distributors
- GPS tracking available for all deliveries
- Commercial-grade print and fulfillment machinery
- State-of-the-art mapping software
- ISO 9001 and ISO 14001 accreditations
- Regular auditing by independent regulators
You can find out more about London Leaflets, as well as try their unique “reach map” to explore the boroughs and postcodes they deliver to, on the Lbox Communications website.
