Continuing their expansion following their recent exciting new hires, PR Fire (the UK’s leading press distribution service) are pleased to announce the addition of apprentice Marketing Assistant, Lauren Redford.
Lauren’s apprenticeship began in December, and will bring a fresh focus to PR Fire’s own digital marketing strategy – with projects including branding, social media, email marketing, CRM, SEO and content creation to work on as the business continues to expand in the UK and US markets.
As an English Literature graduate and an already established blogger, Lauren is perfectly positioned to put her knowledge and experience into practice. She joins Naomi Finnen and Holly Darroch, who joined the business in November to bolster the capacity of the PR campaign delivery team.
Dawn Jackson, Managing Director, said: “In today’s marketing landscape, young people bring an undeniably valuable perspective. Today’s graduates have a unique understanding of online services; they have extensive experience as both consumers and creators, on digital platforms that have existed for the majority of their lives.”
PR Fire’s unique pay-as-you-go approach to press release distribution contrasts with the typical PR agency model and is proving an increasingly attractive proposition in today’s economy. Businesses are less willing to pay monthly agency fees without guaranteed success, and with PR Fire business owners can get the most mileage for their budget. Larger businesses who already retain PR agencies are turning to PR Fire as an extra layer of outreach for optimum results for minimum extra cost.
PR Fire custom-builds targeted journalist lists for each and every news story they distribute and boasts thousands of pieces of coverage on established media outlets including the BBC, The Independent and the New York Times. Internationally, PR Fire has established partnerships across the United States, with clients taking advantage of bolt-ons that guarantee their stories are featured on the likes of Yahoo! News & Finance, MSN, USA Today, and over 200 US News Sites.
Dawn added: “Having young and motivated team members allows PR Fire to offer a dynamic, forward-thinking, innovative approach to our clients’ press release campaigns. Our new hires have a great opportunity to apply their skills as part of a growing team and contribute to the wider success of the business.”
The business relocated from Hale to Warrington’s vibrant office building, The Outset, in late November, which has given PR Fire the space to continue to accommodate key new hires.
To find out more about how PR Fire’s press release distribution services can help your business, visit https://www.prfire.co.uk.
