Eurovision festivities boost Liverpool’s economy by £54.8 million

Liverpool received a £55 million economy boost thanks to the Eurovision-related festivities in May.

The city attracted more than 300,000 people who congregated for the annual song contest alongside an array of supplementary concerts and cultural exhibitions.

Research conducted on behalf of Liverpool City Council found that attendees spent £54.8 million in various establishments such as bars, hotels, restaurants and retail stores.

These numbers notably exceeded the council’s prior estimations, which had forecasted 100,000 attendees and an economic stimulus of £25m for the year.

Liverpool became the designated host for the two semi-finals and grand final, selected as the venue after the UK assumed the responsibility of organising the contest on behalf of 2022 champions, Ukraine.

Global viewers

Under the BBC’s management, the three televised shows garnered a massive global viewership of 162 million.

In addition, the city set up a vibrant fan village on the waterfront, offering daily performances, along with a comprehensive two-week cultural festival and a series of interconnected events.

Council leader Liam Robinson said: “Jobs were created, local businesses were on the receiving end of a much-needed boost and hundreds of thousands of people came to the city, had a great time and are more than likely to return again.”

It has been 25 years since a UK city hosted the Eurovision, with the main shows this year held at the M&S Bank Arena.

Loreen from Sweden was the sing contest winner.

Editorial credit: Lara Red / Shutterstock.com

Helen
Helen
I'm the editor here at Business Cheshire and I'd keen to hear what's happening where you live. With more than 18 years' experience in journalism and digital PR, I'm particularly keen to hear from businesses with exciting news.
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