ProDataStack has taken a significant step in its strategic growth by forming a new partnership with Data Talks, a leading sports customer data platform.
This partnership will see Data Talks’ technology seamlessly integrated into ProDataStack, providing professional athletes with the ability to enhance their personal branding by effectively utilising first-party data across websites, emails, and social media platforms.
The collaboration strengthens ProDataStack’s ongoing mission to empower athletes to build, manage, and maintain direct connections with their fans, regardless of club affiliation, event participation, or post-career activities.
Fiona Green, founder of ProDataStack, stated: “One of our key messages is to encourage athletes to start building their first-party databases. In Data Talks, we’ve found the ideal partner to turn data insights into the kind of incredibly valuable personal brand comms that can help to secure an athlete’s long-term future.
“We’re providing an opportunity for our clients to talk directly to their fans. As ProDataStack adds marketing technology functionality to the core software, our clients can now own those relationships and take them with them as they move from club to club, event to event, through their on- and off-field activities, and into their post-playing careers.”
She further commented: “Combining the functionality the data ProDataStack produces with the functionality of Data Talks’ platform is a perfect next step for any athlete serious about extending their brand influence.”
Data Talks, which already collaborates with organisations such as the Swedish Golf Federation, Austrian Ice Hockey Association, Collingwood Football Club, and IFK Goteborg, will also benefit from this alliance as it continues to expand its reach.
Stefan Lavén, founder & CEO of Data Talks, said: “We believe owning and activating fan relationships is the key to long-term success in sports. By partnering with ProDataStack, we are giving professional athletes the same opportunity that clubs and organisations have had – to harness their data for strategic engagement.”
