Handcrafted car print brand Limited100 has reached an exciting new milestone, celebrating its 400th customer since opening its (virtual) doors in 2020. The East Midlands-based company has struck a chord with motoring fans worldwide who appreciate luxury design and British-made quality.
Reflecting on the brand’s origins, founder Simon Wright shared: “I started Limited100 because after moving into my first home I was searching online for some artwork of a Lamborghini Miura, which I regard as the most beautiful car of all time and I couldn’t find anything of super high-quality that was handmade, so I decided to create a company of my own that celebrates the handbuilt artisanship that Britain is so synonymous with.”
The company’s latest order – number 400 – was placed by a customer in Portugal who purchased a Ferrari F40 print as a 40th birthday gift for their CEO, underlining Limited100’s appeal as a go-to destination for thoughtful, one-of-a-kind presents.
Simon continued: “At the business’s conception, I began working with a carefully curated group of award-winning photographers and to ensure exclusivity, each print we produce is limited to 100 units ever, hence our name. The edition number is picked at random for each order, unless a customer reaches out for something specific. For example, edition 8/100 is popular with our Japanese customers, and we recently had an order for someone’s 50th birthday, so as a thank you for their custom we gave them edition 50/100.”
The business is also proudly part of the Made in Britain initiative – a recognition reserved for manufacturers who maintain UK-based production and sourcing. Simon said: “In 2020 I applied for Made in Britain status, and eligibility requirements included manufacturing and assembling a physical product in the UK, and that 80% of our value chain is in the UK. Because our printing and framing are completed in Nottingham from UK-sourced materials, our application was approved and we now display the Made in Britain logo on our website, the backs of our frames, and certificates of authenticity.”
The company’s automotive prints are available in a range of sizes, from A3 all the way up to 5 metres wide. Formats include print-only, framed, canvas, aluminium composite and acrylic glass. Fully bespoke, they can print any format their customers request.
